Branding is important, and here at GoChain we aspire to be a top-tier blockchain project with a successful token. Such a project needs a solid ticker symbol for its token. While GOC had initially been a placeholder for the GoChain token, it doesn’t exactly roll off the tongue easy — we decided to think outside the ‘three-character limit’ box. We will no longer refer to GoChain tokens as GOC going forward — from now on, let’s $GO! Follow the GoChain token on CoinMarketCap here.